Johnnie Walker Blue Label Ultra No Further a Mystery
This is the globally allotted launch produced from unusual shares, together with whisky from ghost distilleries which might be not in Procedure. Below 888 bottles were being manufactured globally.
Diageo is a world leader in beverage alcohol with An excellent selection of manufacturers across spirits and beer groups.
In accordance with our exploration, It is additionally believed being the earth’s lightest 70cl Scotch Whisky glass bottle at any time released to market.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become made by adopting a check-and-learn design, designing and Discovering without limitation and imagining what the way forward for lightweight luxury packaging could bring.
Our DRINKiQ programme aims to raise the 'collective consume IQ' by growing public consciousness of the results of alcohol and supporting liable consuming.
This could develop a discreet opening through which the bottle may be taken out. Immediately after pouring a glass of this exceptional, specially blended whisky, we invite you to return the bottle to its cradle—its natural resting place as well as a testomony to purposeful style and design.
We hope that our discoveries could have a beneficial effects throughout the broader business and assistance discover new prospects for lighter, decrease carbon packaging solutions.”
Indeed—this collectible edition is often ordered online and delivered securely towards your door with signature confirmation.
With fewer than 888 bottles launched globally, Each individual bottle is individually numbered and introduced within a luxurious collector’s scenario.
We are below whenever you're ready to go ahead and take plunge with Johnnie Walker and find cocktail recipes, new merchandise launches and the newest from our planet of whisky.
The complex problems that lightweighting offers led us to include a variety of style and generation specifications that we could not have envisaged Initially of our journey; from your requirement of a tear fall condition which We've moulded to however mimic the iconic square kind of Johnnie Walker bottles, into the addition of the protecting cage to allow for any round foundation, as well as hand-producing and filling of each and every unique bottle in order to avoid damages in creation.
With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered inside of a luxury collector’s circumstance.
“In lieu of keep this new knowledge close to our chest, we’re excited to be offering a royalty-totally free licence to our granted UK patent to the entire world.
“We’re most likely about twelve months from Those people initially solutions hitting the marketplace as a result of the lightweighting program.”
It is a a person-off bottle for now illustrating the art of your achievable, to be a layout experiment and redefining light-weight as luxury. We are going to go on to apply these learnings over the broader Diageo variety.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially made in distilleries that have due to the fact shut.
Johnnie Walker set out to advance the spirits marketplace by experimenting with lightweight glass for its luxury whiskies, influenced with read more the pattern towards 'sensitive' as opposed to 'hefty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.